“Everyone’s watching it. Young ‘uns, old ones, not-so-old ones. Are you?”
It’s a shameless rip-off on Glee’s TVC spot. But it’s true, ain’t it?
Everyone’s watching the World Cup 2010 now; even though it’s shown during ungodly hours (2.30am, and bleary eyes anyone?).
We understand why...
After all, football (or “soccer” as the Yanks call it) grips us: a sigh of relief as defenders tackle the ball away from their goalmouth; midfielders lob balls into the opposing half where attackers latch onto it, run and volley into GOOOOAALLLLL!!!!
Now that’s football action for you.
And like other sports, technology has changed the beautiful game.
The balls fly faster, straighter (or in some cases, curve more), boots that supposedly grip the pitch better, lasers to determine if there’s a goal, and, for those who can’t make it to South Africa, watching the entire action in 3D.
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